Digital Content Manager

BENEFITS: 

Up to 21% pension + 31 days holiday + bank holidays + up to £10'000 relocation package

TITLE:

Digital Content Manager – Hull York Medical School

THE ROLE: 

 We are looking for someone who has 3-5 years’ experience of working in digital marketing with experience of successfully implementing a digital content strategy across multiple channels, to raise awareness and engagement. You will need exceptional organisation and communication skills, and must be able to work proactively and independently, as well as part of a team. You will be expected to liaise with a wide range of colleagues including staff based across the Medical School partnership, in our universities and the NHS. 

You will be responsible for developing digital content in a variety of formats, for delivery across multiple platforms. This will include overseeing the School’s website to ensure that full use is made of search engine optimisation and navigation, and to monitor web traffic and performance, ensuring compliance with current HTML5 and CSS3 standards, as well as WCAG2 accessibility standards. It will also include responsibility for the School’s social media platforms, driving their future growth and development.  

Our audiences are looking for relatable and engaging content which inspires their future choices and there is a growing expectation for digital channels which are responsive, personalised and progressive. 

This is an exciting opportunity to build on your existing experience and advance your career in a small but friendly, supportive and ambitious team! 

The role will be primarily office-based on campus in Hull but may require some travel between University sites and occasional work on evenings and weekends.   

Hull York Medical School – HYMS:

Hull York Medical School was established in 2003 as a joint partnership between the universities of Hull and York. Since then, the School has been inspiring clinical and academic leaders of the future with the research, skills and knowledge they need to look at things differently, and advance improvements in healthcare around the world. The School works across University campuses, teaching hospitals and medical practices throughout the Yorkshire and Humber region – producing excellent doctors and Physician Associates who are equipped with the knowledge and skills needed to exceed in an ever-changing NHS landscape. In the national Research Excellence Framework (REF 2021), over 85% of research across the School was assessed as world leading or internationally excellent.  Equality, diversity and inclusion are extremely important to us, and in line with our values of everyone counts, pursuing excellence, socially responsible and collaborative, we are committed to providing an inclusive and supportive environment for staff and students. 

 DUTIES AND RESPONSIBILITIES:

• To ensure that digital content is optimised for SEO and user experience and to track and measure the performance of digital content to ensure it meets audience and corporate objectives. 
• To support staff within the Marketing and Communications Team to develop digital marketing activity, including the development of highly attractive digital content to ensure a consistent brand message across all digital channels. 
• To oversee newsletter subscriber databases and coordinate newsletters/digital communications to the School’s key audience groups. 
• To oversee and manage the School’s social media channels, including remaining abreast of future trends, monitoring ongoing performance and working with the Marketing and Communications Administrator to oversee creation and/or scheduling of social media content. 
• To oversee the Medical School’s website to ensure that full use is made of search engine optimisation and navigation, to monitor web traffic and performance and to ensure compliance with current standards HTML5 and CSS3 and current accessibility WCAG2 standards – using the School’s Content Management System Contensis.

FOR MORE INFO: 

Please see the attached Digital Content Manager job description for a full competency criteria.

 For an informal discussion about the Digital Content Manager role, please contact Sarah Fewster at [email protected]

Find out more about our roles and opportunities by following us on social media #HullUniJobs

At Hull we are committed to equality of opportunity, diversity and inclusion at every level, because we believe a diverse workforce brings broader expertise, improved innovation and greater success for all. 

Please note that we are unable to respond to enquiries, accept CVs or applications from Recruitment Agencies.