Campaigns and Digital Marketing Manager (12 Months Maternity Cover)

Hybrid working (Onsite and Working from Home)

About the Role

As the Campaigns and Digital Marketing Manager at the University of Wolverhampton, you will play a pivotal role in promoting the university and attracting students via large multi-channel campaigns. You will be responsible for developing and executing campaigns that enhance our local, national, and global presence, fostering engagement and driving growth.

About the University

The University of Wolverhampton is a thriving institution with a global outlook and a commitment to inclusivity and excellence. We are passionate about providing our students with a transformative learning experience, and enhancing our place, our brand marketing plays a crucial role in enhancing our reputation, brand awareness and providing consistent and compelling messaging to attract the brightest minds from around the globe.

About the Team

Our Marketing team, part of our Marketing, Communications and Digital Services Directorate is a diverse and supportive group of individuals who are passionate about promoting our university and attracting new potential students to university. We value diversity of thought and experience, and we are committed to creating an inclusive and collaborative environment where everyone feels valued and empowered to contribute their best. We offer flexible working hours and a hybrid working model (onsite and remote) to support a balanced and fulfilling work-life experience.

The Marketing Team is led by our Deputy Director, Brand and Marketing who you would be directly reporting to. You will be responsible for managing our team of Faculty marketing Officers and will work alongside the support of the Brand Marketing Manager, Marketing communications and Content Manager, Creative Service Manager, Designers, Content Creators and Copy Writers. You will have access to the support of the wider directorates team of Web Developers, Social and PR professionals, all working together to support brand development and student recruitment. 

Your Role

• Develop and execute a strategic brand marketing strategy and plans that aligns with the university's overall marketing and brand goals

Key responsibilities:

• Develop and execute a data-driven student recruitment strategy and campaigns that aligns with our strategic objectives and delivers on clear performance targets.
• Craft compelling campaigns across multiple channels, from digital and social media to print and partnerships, ensuring every touchpoint reflects our vibrant brand and resonates with future students.
• Collaborate with Recruitment teams and academic leaders to tailor campaigns to specific course offerings and ensure a seamless journey for prospective students.
• Manage a team of skilled Marketing Officers, providing guidance, support, and fostering their professional development.
• Analyse campaign performance, optimise strategies, and drive continuous improvement through data-driven insights and reporting.
• Champion creativity and innovation, leveraging emerging trends and technologies to stay ahead of the curve in the competitive world of student recruitment.

Your Profile

• A proven track record of success in managing multi-faceted marketing campaigns in the Higher Education/FE sector.
• A strong understanding of marketing principles including audience segmentation, campaign management, and evaluation.
• Strategic thinking and problem-solving skills to identify and address marketing challenges
• Solid experience in media buying across digital and non-digital channels.
• Expertise in project management and the ability to juggle multiple priorities and deadlines.
• Exceptional communication and presentation skills to inspire both internal and external audiences.
• A collaborative spirit and the ability to build strong relationships across the university.
• A passion for education and a deep understanding of the unique challenges and opportunities of the Higher Education/FE landscape. 

Join our inclusive, supportive, and flexible team

We are committed to creating an inclusive and supportive work environment where everyone feels valued and empowered to contribute their best. We offer flexible working hours and a hybrid working model (onsite and remote) to support a balanced and fulfilling work-life experience. We also encourage our team members to share their ideas and contribute to the development of our marketing strategies.

If you are an enthusiastic and detail orientated individual with a passion for storytelling and a desire to make a real difference, we would love to hear from you.

Some occasional work outside of ‘normal’ working hours required to support key recruitment events such as Open Days and Applicant Events.

We welcome applications from all backgrounds and nationalities.

Please note that interviews are being held on Tuesday 27th of February.

The University of Opportunity for Students and Staff

As part of our commitment to ensure the diversity of our staff body reflects those of the student and local communities we serve, we particularly welcome applications from candidates of Black, Asian, or Ethnic Minority heritage, and candidates who are Disabled (including people who may not define themselves as disabled, but nevertheless encounter challenges)

PLEASE NOTE: Applications are scored against the criteria set out in the job description and person specifications attached to this advert. Applications are not assessed against the job advert so please ensure your applications are crafted against the Job Description and Person Specification contained within it.