Social Media Strategist - GBC

Develop and execute social media communications, content and initiatives for KAUST's primary social platforms

• Oversee the content calendar for various social channels.
• Craft and refine copy for social media platforms.
• Curate engaging content (videos, imagery, etc.) for KAUST's social media channels that resonate with our target demographics.
• Establish, oversee and optimize paid campaigns across a spectrum of social media platforms.
• Engage in routine social media monitoring and escalate delicate matters as needed.
• Handle audience data sensitively and ethically, adhering to KAUST privacy policies.

Measure and analyze the effectiveness of KAUST's social media strategies and initiatives

• Monitor user engagement to recommend content enhancements.
• Perform content audits to pinpoint deficiencies and overlaps in social media content.

Initiate and nurture robust partnerships with internal stakeholders across all organizational tiers

• Provide guidance and assistance to internal stakeholders, web contributors, and digital channel managers on optimal social media communication practices, encompassing both organic and paid marketing and engagement efforts.

Social Media activation at key events

• Mobilize or coordinate representation at in person activations and events to build social media communities and engagement.

Stay updated on current social media best practices, trends, and emerging technologies

• Monitor industry developments and innovations in social media platforms.
• Continuously research and evaluate new strategies for effective social media engagement.
• Incorporate newly acquired knowledge into social media strategies and initiatives.

GBC specialist team or agency coordination to delivery of social media assets

• Provide clear and concise briefs to GBC specialists or external partners outlining project requirements, objectives, and timelines.
• Oversee the execution of social media campaigns, ensuring deliverables align with brand guidelines and campaign objectives.
• Manage relationships with specialist teams in GBC or external vendors, fostering effective communication and collaboration throughout the project lifecycle.
• Review and provide feedback on creative concepts, designs, and copy to ensure quality and consistency.
• Monitor project progress and address any issues or concerns that may arise, proactively resolving obstacles to ensure timely delivery of assets.
• Maintain organized documentation of project specifications, agreements, and communications with external partners.
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Other duties as assigned by the Social Media Manager