Senior Marketing Strategist

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Senior Marketing Strategist
Job ID #2043
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Job Information

Positions Available

1

Closing Date

11 May 2024

Type

Temporary Full-Time

Location

Edmonton AB

Remote Option

None

Department

Marketing

School

Marketing & Communications

Campus

Main Campus

Detailed Job Description

In order to ensure your application is received by NAIT for thorough review and consideration, please apply directly through our Careers site at  www.nait.ca/careers

 

NOTE: This is a temporary position commencing in July 2024 and ending on or before July 31, 2025, with the possibility of extension.

 

As a member of the Department of Marketing and Communications (M&C), the Senior Marketing Strategist will work closely with senior leaders at NAIT to provide guidance on marketing strategies that will make a meaningful impact on institutional goals and objectives.

We are looking for a motivated, strategic, get-it-done marketer who will lead a team of Marketing Specialists in delivering impactful marketing solutions to one of the key business units at NAIT – Corporate and Continuing Education (CCE). As the M&C representative member of CCE’s leadership team, you will gain a deep understanding of their departmental vision, goals, and projects while also having the ability to provide input from a marketing lens. You will be seen as the subject matter expert of the client area and will have the ability to influence decisions made within M&C and with the client.

Reporting to the Senior Marketing Manager, you will work in a fast-paced, agile environment to execute marketing projects from planning, brainstorming and concept through to design, implementation and measurement. You will be a key player in executing B2B, B2C and campaigns by leveraging NAIT’s full marketing technology stack. Your strong technical expertise and know-how in lead generation strategies, conversion rate optimization, SEO, digital and social advertising, email marketing, content marketing, web development, and analytics and insights will help NAIT reach revenue and enrolment targets. 

NAIT has ambitious goals in growing student enrolment (credit and non-credit), revenue, and our presence in the local, national, and international market. This is a unique career opportunity to join one of the leading polytechnics in the world.

 

Key Responsibilities:

Strategic Marketing Consultation and Project Planning

• Attend the client’s leadership and business planning meetings as a representative of M&C.
• Develop a deep understanding of client goals, objectives, challenges and identify how marketing can be impactful. 
• Identify marketing opportunities that align with client goals and present them to members of M&C.
• Develop overarching marketing strategies for the client in terms of brand awareness and lead generation.
• Leverage existing data and information on personas, customer journeys and segmenting target audiences in order to deliver personalized marketing and brand experiences.
• Audit current marketing strategies and works with clients to identify target audiences, objectives, key messages and uses best practice to achieve strategic marketing goals.
• Operate with a design-thinking mindset, put yourself in the shoes of our students, customers and end-users in order to engage them seamlessly across all marketing touch points.
• Seek, analyze and apply market research to inform projects and campaigns.
• Identifies opportunities across paid, earned and owned media that support NAIT’s business goals 
• Write strategic marketing plans, identifying trends to ensure competitive positioning. 
• Manage marketing budgets and assist with reconciling monthly expenses.

Execution and Optimization

• Form and lead cross-functional teams within M&C that will contribute to a project or campaign.
• Lead the execution of digital marketing plans, leveraging the power of automation and AI across various platforms for: display and programmatic advertising, search (SEM, SEO), social media marketing, email marketing, and content marketing.
• Critically analyze and optimize digital marketing campaigns and strategies to ensure budgets are spent to maximize ROI, target audiences are reached, and measurable impact on goals is achieved. 
• Leverage data to deliver precision marketing to maximize audience engagement.
• Copywrite and edit for a variety of media including email marketing, promotional materials and advertising.
• Work closely with web, brand and communications colleagues, to maintain quality control and ensure projects are delivered on time and on budget. 
• Review, provide feedback, and approve the work of direct reports.
• Monitor and deliver insights on opportunities that improve our KPIs (leads, conversions, add to carts, application submissions, etc.), inform new marketing processes, and optimize digital operations.
• Develop reporting and share findings with multiple stakeholders and use information in making data-driven recommendations.

Leadership:

• Lead a team of two Marketing Specialists who are dedicated in supporting CCE.
• Lead the development of best practices and processes that can assist with delivering marketing solutions and a consistent client experience
• Delegating tasks responsibilities to direct reports and other M&C members for campaigns and projects.
• Be an empathetic and caring leader. Practice compassion and active listening.
• Lead by example in identifying and overcoming challenges or obstacles.
• Create an environment where your direct reports, as well as your peers, can thrive, take risks, make mistakes, and reach their potential.
• Lead career and professional growth conversations, set annual goals, and provide constructive feedback.

 

Skills & Abilities:

• Demonstrated ability to lead projects and campaigns end-to-end.
• Experience in leading people, either formally or informally.
• Demonstrated ability to work closely with clients, deliver exceptional client service, and resolve any conflicts in a collaborative and professional manner.
• Demonstrated experience and clear understanding of content marketing and inbound marketing.
• Experience setting up paid advertising campaigns on platforms such as Google (display and search), Facebook, LinkedIn, and Instagram.
• Experience with creating engaging and effective email marketing campaigns.
• Experience or knowledge of implementing SEO best practices.
• Strong foundational understanding of privacy legislation (CASL, GDPR) and cybersecurity.
• Analytical and reporting mindset with a focus on demonstrating the ROI of marketing activities.
• Experience using personalization, behavioral data and customer segmentation for marketing strategies.
• Strong copywriting skills for all marketing channels (print, digital, out-of-home).
• Excellent interpersonal communication skills to communicate with internal and external stakeholders 

 

Qualifications:

• Possesses a bachelor’s degree or diploma in business, marketing, communications, or a related field. A combination of marketing experience and education will be considered.
• Minimum 6 years of marketing and advertising experience, with experience developing and executing strategic marketing plans across a variety of platforms.
• Google Ads Certifications is an asset.
• Knowledge of Agile Methodology is an asset

 

Remuneration: $79,795.82 - $105,715.48 annually, plus a comprehensive benefits package.

Please submit a resume and cover letter to be considered for this opportunity.

 

About NAIT

At NAIT, people matter. 

We’re proud to have been named one of Alberta’s Top Employers  for 13 consecutive years. Developing an engaging, supportive, and rewarding work culture is something we take seriously. We know that people are our biggest asset – they are what makes NAIT a great place to work.   

At NAIT, you are part of a community that makes a difference in the lives of students, staff and industry clients and partners. The NAIT culture reflects our shared values of respect, collaboration, celebration, creativity, and accountability. We are committed to equity, diversity and inclusion  and are a proud partner of the Canadian Centre for Diversity and Inclusion  and Pride at Work Canada.  NAIT is committed to advancing equity and cultivating inclusion throughout the hiring process. We especially encourage applications from Aboriginal and Indigenous people, Black and racialized people, gender and sexually diverse (2SLGBTQIA+ and women) people, immigrants, and people with disabilities.

 

What we offer

We’ve created a benefits package that focuses on health and wellness, professional and personal growth, recognition, and work-life balance.

NAIT is a flexible workplace and depending on the nature of your role, you may request flexible work arrangements with respect to where and when you work, including being on-campus full-time, working off-site, or a combination of the two. 

Employees also have access to excellent vacation time, paid time off between Christmas and New Year's, a strong recognition program, learning opportunities, 2 annual all-staff professional development days and so much more. 

 

Additional requirements

Applicants with education credentials earned outside of Canada who have not had them previously assessed should have their credentials evaluated by World Education Services or the International Qualifications Assessment Service  (IQAS)

www.alberta.ca/iqas-contact.aspx.

 

Accommodations

NAIT is an inclusive employer and strives to hire a diverse workforce. If you are contacted by us regarding a job opportunity, please don’t hesitate to contact us if you require any accommodation during the selection process. Please contact us via email at [email protected].

 

We thank you for your application, however, only those selected for an interview will be contacted.

#LI-SH1   #LI-Hybrid   

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