Digital Marketing Developer

Date Posted: 02/15/2024
Req ID: 36053
Faculty/Division: VP - Division of University Advancement
Department: Advancement Communications and Marketing
Campus: St. George (Downtown Toronto)
Position Number: 00045729

Description:

About us:

The Division of University Advancement (DUA) aims to sustain and enhance the University of Toronto’s academic mission, leadership, and worldwide impact, by engaging alumni and private sector constituentsmeaningfully in the mission of the University, building mutually beneficial relationships of increasing value and satisfaction over time.

DUA at the University of Toronto is engaged in a transformative agenda deeply rooted in the University’s vision for growth and innovation. We are focus on growing fundraising efforts; enhancing the effectiveness and satisfaction of alumni engagement and programs; building advancement talent capacity within and across divisions; creating an organization and culture that fosters diversity and inclusiveness.

Your opportunity:

Within DUA, Advancement Communications and Marketing (ACM) provides strategic planning, creative development and production support for central and divisional fundraising and alumni relations activities.

Reporting to the Executive Director, Digital Marketing and Communications, the Digital Marketing Developer is responsible for executing and supporting a range of digital communications in support of the Faculty of Medicine and other divisions where workload permits. This will include creating professional email messages for mass distribution, updating text images and other digital assets, pulling reports on online marketing performance and generally assisting with the administration of online communications and services.

As an integral part of the ACM team, the incumbent works closely with designers, writers, program managers and coordinators to support the Faculty’sand the University’s alumni outreach and fundraising efforts.

Your responsibilities will include:

• Formatting layout of online information
• Verifying that websites are compliant with the University’s web space guide
• Customizing website according to objectives or user feedback
• Maintaining information on digital platforms
• Determining logistical details required for email campaigns across departments
• Checking digital objects for quality control
• Collecting digital assets for online platform use
• Responding to enquiries within the defined scope of the role and redirecting as appropriate

Essential Qualifications:

• Bachelor's Degree or acceptable combination of equivalent experience.
• Minimum two years of relevant experience in implementing and executing mass email marketing campaigns
• Experience in updating and maintaining websites using a content management system
• Experience with creating professional-quality HTML email messages for mass distribution
• Experience with testing for quality assurance
• Demonstrated ability to create HTML documents to precise design andcoding specifications, maximizing compatibility with popular e-mail clients while adhering to rigorous accessibility standards, using Adobe Dreamweaver or similar HTML-editing software. Experience with responsive development of e-mails.
• Demonstrated ability to manipulate complex content management systems including WordPress to modify websites, including changes/additions to website navigation, creation/modification of page content and the creation of web forms. Requires knowledge of front-end web development (HTML5/CSS, Javascript/JQuery)
• Demonstrated ability to manipulate digital images using Adobe Photoshop or Fireworks, including cropping, resizing, and making adjustments to color, contrast, brightness, file format and file compression.
• Good knowledge of accessibility and usability standards and best-practices in website and email design.
• Knowledge of Microsoft Word, Excel, and PowerPoint.
• Excellent typing and written communication skills.
• Ability toprioritize simultaneous tasks and modify processes as needed to meet deadlines.
• Attention to detail, with a keen eye for catching errors and inconsistencies.

To be successful in this role you will be:

• Cooperative
• Diligent
• Multi-tasker
• Organized

Closing Date: 02/27/2024, 11:59PM ET
Employee Group: USW
Appointment Type: Budget - Continuing
Schedule: Full-Time
Pay Scale Group & Hiring Zone:
USW Pay Band 07 -- $58,012 with an annual step progression to a maximum of $74,189. Pay scale and job class assignment is subject to determination pursuant to the Job Evaluation/Pay Equity Maintenance Protocol.
Job Category: Administrative / Managerial
Recruiter: Fiona Chan

Lived Experience Statement
Candidates who are members of Indigenous, Black, racialized and 2SLGBTQ+ communities, persons with disabilities, and other equity deserving groups are encouraged to apply, and their lived experience shall be taken into consideration as applicable to the posted position.