Senior Marketing Officer

Job no:518123
Work type:full time
Location:Crawley
Categories:Community Engagement/Marketing

Brand Marketing and Recruitment

• Lead dynamic campaigns, drive strategic marketing initiatives, and collaborate with a talented team to elevate UWA's reputation internationally, contributing to the success of WA’s leading university through international student enrolment growth
• Level 7, full-time appointment on a fixed term basis until March 2025
• Base salary range: $100,524 - $111,534 p.a. (pro-rata) plus 17% superannuation

The University of Western Australia (UWA) is ranked among the top 100 universities in the world and a member of the prestigious Australian Group of Eight research intensive universities. With a strong research track record, vibrant campus and working environments, supported by the freedom to innovate and inspire, there is no better time to join Western Australia’s top university.

About the team

The Brand, Marketing and Recruitment (BMR) division exists for the purpose of showcasing the best of UWA, ultimately enhancing reputation and growth, while particularly driving student enrolments.  To aid achievement of this, BMR drives all of the university’s communications, marketing, recruitment and admissions activity.

Working across all global markets, the Brand and Marketing team within BMR provides strategic brand direction and manages ongoing brand and marketing programs for the University.  This includes marketing planning, marketing communications (advertising, CRM and direct marketing, content), digital channel management and creative production.  In doing so, the Brand and Marketing team consults with all areas of the University to implement marketing plans and associated activities.

About the opportunity

The Senior Marketing Officer provides high level support to the Marketing Manager, Brand and Campaigns in the development, implementation, and measurement of marketing communication programs that contribute to strategic marketing goals and enhance the reputation of the University.  The position will actively pursue marketing initiatives such as marketing planning, campaign advertising, lead management, marketing consultation and the development of marketing materials to achieve brand alignment and to further enhance the UWA brand and marketing effectiveness across all target audiences.

The Senior Marketing Officer works collaboratively with internal stakeholders and suppliers to devise professional marketing solutions and strategic marketing plans to meet business objectives as well as to ensure an integrated and consistent approach to all communication touch-points across the University.

The role may also be supported by a Marketing Officer and will provide informal mentorship and development where appropriate.

Key Responsibilities:

• Lead the execution of University campaigns (brand, recruitment, and other) across all stages of the buyer cycle in support of the University’s wider marketing strategies
• Manage marketing projects on time and within budget, and provide marketing expertise in University projects
• Consult with internal marketing staff, as well as advertising, design and media agencies, on the initiation, planning, development, production and implementation and reporting of advertising initiatives
• Proactively manage and enhance the University’s brand

 About you 

To be considered for this opportunity, you will demonstrate:

• Relevant tertiary qualification or demonstrated equivalent competency
• Excellent written and verbal communication skills with high level consultation skills, with the ability to persuade and influence outcomes
• Demonstrated knowledge of consumer lifecycle marketing strategy and implementation across multiple channels
• Demonstrated ability to work independently, show initiative and work as a senior member of a team
• Substantial relevant senior experience at managing high-level marketing and communication activities

Note: Candidate must have an ability to work outside normal office hours and occasional weekend work.

Some travel may be required.

About your application

Full details of the position's responsibilities and the selection criteria are outlined in the position description:  Position Description - Senior Marketing Officer - 518123.pdf

You are required to address the selection criteria in your submission in a separate document. For information to assist you with compiling statements to answer the selection criteria, please visit Addressing the selection criteria .

You may also submit an additional statement (1 page max) outlining any personal circumstances which should be considered when assessing your application. Applicants who have experienced periods of academic/professional interruption or other relevant events can include a description of achievements relative to opportunity in this statement.

Closing date: 11:55 PM AWST on Monday 12th August 2024

To learn more about this opportunity, please contact Bree Reid on (08) 64885916 or at [email protected]

This position is only open to applicants with relevant rights to work in Australia.

Application Details : Please apply online via the Apply Now button.

Our commitment to inclusion and diversity

UWA is committed to a diverse workforce and an equitable and inclusive workplace.  We celebrate difference and believe diversity is fundamental to achieving our goals as a globally recognised Top 100 educational and research institution.  We are committed to creating a safe work environment for Aboriginal and Torres Strait Islander people, women, people from culturally and linguistically diverse backgrounds, the LGBTIQA+ community and people living with disability.

• We have a globally competitive, gender neutral parental leave policy with 26 weeks paid leave after 12 months service and 36 weeks after 5 years.
• We have on-campus childcare facilities for children aged 6 weeks to kindy.
• We facilitate flexible working, with part-time and job-sharing arrangements considered.
• We have an ongoing partnership with Pride in Diversity and were recently awarded a Bronze Employer status for LGBTIQA+ inclusion.
• We have Athena SWAN Bronze accreditation and actively work to improve gender equity. 

Should you have any queries relating to your application, please contact the individual named in the advertisement. Alternatively, contact the Talent team at [email protected] with details of your query. To enable a quick response, please include the 6-digit job reference number and a member of the team will respond to your enquiry.

Advertised:01 Aug 2024 W. Australia Standard Time
Applications close:12 Aug 2024 11:55 PM W. Australia Standard Time