Marketing Engagement Coordinator

Updated: 17 days ago
Location: Perth, WESTERN AUSTRALIA
Job Type: FullTime

Job Reference: 1214716
 
Your new role

Are you passionate about crafting personalised direct communication campaigns that resonate with target audiences, drive engagement and support conversion?

As the Marketing Engagement Coordinator, you’ll play a pivotal role in leveraging key digital platforms, including our automation tool, Marketo, to analyse and craft user-centric journeys that guide students through each stage of their university decision-making process. By delivering valuable information to the right audience at the right time, you’ll contribute to nurturing prospective students from initial interest to application, through to offer acceptance.

Under the guidance of the Marketing Automation and Conversion Consultant, and in close collaboration with key stakeholders, you’ll orchestrate the end-to-end development and on-going optimisation of tailored and engaging communications across our direct marketing channels, including email and SMS.

Join our dynamic and collaborative team dedicated to attracting and engaging future students.


You will also be responsible for

:


  • Developing audience-focused, personalised communications across our nurture programs within our Marketing Automation platform, Marketo, to support application and enrolment targets.
  • Coordinate end-to-end execution of direct marketing campaigns, including strategic planning, targeting, segmentation, creative development, deployment and performance tracking in line with brand and strategic objectives.
  • Utilise audience data and analytics to identify target segments and personalise marketing messages for maximum impact.
  • Supporting the digital and organic promotional requirements for our calendar of recruitment events to drive lead acquisition and promote these opportunities to engage with Curtin to our database.
  • Monitoring and assessing the performance of our engagement programs and identifying opportunities to ensure we continually meet the ever-changing needs of our key audiences by staying up to date with Curtin’s product offerings, industry trends and audience insights.
  • Collaborating closely with teams within University Marketing and stakeholders across the wider university to maintain cohesion and alignment.
  • Ensure Curtin’s engagement activities comply with relevant standards, legislation, policies and brand guidelines.
To be successful in this role, you will have

:


  • Completed relevant qualifications, or equivalent experience in digital marketing
  • Demonstrated understanding of direct marketing principles to deliver effective direct email marketing campaigns and communication strategies.
  • Demonstrated experience in using digital marketing platforms and analytics tools would be highly desirable.
  • Strong analytical skills with the ability to interpret data and make informed recommendations.
  • Experience or working knowledge of email marketing automation platforms such as Marketo, Sales Force, Eloqua, Campaign Monitor or Mailchimp would be highly desirable.

You can look forward to playing a pivotal role in providing compelling content and engagement opportunities to prospective students to elect Curtin as their university of choice. You will continue to foster strong relationships to ensure prospective students receive exceptional support and guidance throughout the entirety of their acquisition to admission user journey. Join our dynamic and high performing team to make a significant impact on shaping the educational journey of future students!

As this is a permanent position, you will require full working rights in Australia.

About us
Marketing Operations and Engagement
Curtin’s high-functioning Marketing Operations and Engagement Team drive digital marketing innovation and student recruitment activities to keep pace with the market, improve effectiveness and meet changing customer expectations.

The Marketing Engagement Team aim to improve future student engagement through supporting Curtin’s outreach and nurture programs to support future students throughout their application journey. This exceptional team of talented professionals are dedicated to fostering an inclusive and diverse environment and are always willing to offer support where needed. The team are also well known for supporting the delivery of student recruitment events including Open Day for both Bentley and Kalgoorlie campuses, the Undergrad Expo, information evenings, webinars and much more.

Curtin University
We are an energetic, dedicated team of academics and professionals working together to provide global solutions through quality graduates and innovative research. Curtin is a welcoming space where integrity, respect for one another, courage, excellence, and impact are essential to everyday life. Situated on Whadjuk Nyungar Country, our vibrant campus includes an art gallery, gym, childcare and medical centre, and endless food options including a supermarket.
We encourage applications from Aboriginal and Torres Strait Islander people, people of diverse gender, sex and sexuality, people with disability and people from culturally and linguistically diverse backgrounds.
For more information about our university, please visit www.curtin.edu.au  

Join us!
Your application should include a cover letter and your CV to allow us to assess your suitability for this role.
To view a copy of the Position Description, please copy and paste the following link into your web browser.
https://tinyurl.com/wn5b4dmr

Applications close: Wednesday 5th of June 2024 at 11:30am
 
Applicants should note that prior to appointment, you will need to have a current National Police Records check, undergo character, integrity, and reference checks, and provide evidence of your COVID-19 vaccination and booster (if eligible). This position requires a current WWCC.

If you have any queries in relation to this opportunity or the application process, please contact our careers team on [email protected] or 08 9266 9000 (option 3,1).



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