Content Advisor

Job no: 0061570
Location: Parkville
Role type: Full-time; Continuing
Department: Advancement, Communications & Marketing
Salary: UOM 7 – $102,338 – $110,780 p.a. plus 17% super

• Produce innovative content to increase awareness, engagement and help meet fundraising objectives
• Make an impact on alumni and donors of the University of Melbourne
• Brilliant benefits and a flexible hybrid work environment!

About the Role
Craft compelling content & fuel the University's success! Be our Content Advisor, spinning strategic stories across mediums & platforms to engage target audiences, predominantly donors and alumni. Partner with stakeholders to grow awareness, engagement, & fundraising. Think innovative copy, captivating visuals, & social media mastery. This fast-paced role is for a creative mind with a digital edge, ready to make a real impact.

Your responsibilities will include:

• Identify, source and produce engaging content, compelling graphics, imagery and video campaign assets for use across social, digital media, publications, web and email channels
• Write, edit and proof-read copy for paid social and digital media campaigns and other integrated marketing touchpoints in line with approved campaign plans and strategies
• Conduct brainstorming and ideation sessions to develop future content, applying insights from previous campaigns and market research

Who we are looking for
We're seeking a dynamic individual with exceptional communication and interpersonal skills to excel in building rapport and negotiating with diverse stakeholders across our organization. You'll demonstrate superior problem-solving and judgment, providing incisive analyses and written reports to inform key decisions. If you thrive in collaborative environments and can influence outcomes through strong verbal and written communication, we encourage you to apply!

You will also have:

• A degree (marketing, communications, finance, business or a related discipline) with relevant experience in marketing and communications; or extensive experience and broad knowledge of the field; or an equivalent combination of professional experience and/or education and training
• Demonstrated experience in managing filming/photography projects, working with suppliers and talent
• Demonstrated experience with producing various campaign creative assets and content for various digital channels
• Competency in Adobe Creative Suite (Photoshop, Premiere Pro etc)
• Demonstrated experience producing content for integrated marketing campaigns with a key focus on digital channels
• Excellent track record in executing content projects
• Deep knowledge and understanding of digital media including various social media platforms, their respective audiences and how they can be best used to achieve organisational goals
• Demonstrated experience working with research, creative and media agencies to drive mutually beneficial outcomes.

For further information regarding responsibilities and requirements please refer to the attached PD.

To ensure the University continues to provide a safe environment for everyone, this position requires the incumbent to hold a current and valid Working with Children Check.

This role requires current valid work rights for Australia.

Your new team – “Advancement, Communications and Marketing“
University’s Communications and Marketing function provides strategic, advisory and operational services to support the academic mission and the University strategy. It fosters a culture of best practice and collaboration across the University’s communication and marketing teams and stakeholders and uses data-driven insights to inform decision-making across the University.

What we offer you!
In addition, we offer the opportunity to be part of a vibrant community and enjoy a range of benefits including generous leave provisions, salary packaging, health and well-being services, and discounts on graduate courses. For more information check out our benefits page!

The University of Melbourne
We’re tightly connected with the community, both at home and abroad. We take pride in our people, who all contribute to our mission to benefit society through the transformative impact of education and research. Discover more via our website and stay connected with our stories and people on LinkedIn .  

Be yourself
The University of Melbourne values the unique backgrounds, experiences, and contributions that each person brings to our community and welcomes and celebrates diversity.  First Nations people, those identifying as LGBTQIA+, parents, carers, people of all ages, abilities, and genders, and people of diverse ethnicity, nationality, and faith are encouraged to apply. Our aim is to create a workforce that reflects the diversity of the community in which we live. For more information please visit our Diversity and Inclusion page.

We are dedicated to ensuring barrier free and inclusive practices to recruit the most talented candidates. If you require reasonable adjustments, please contact Kim Groizard at [email protected] , with an email containing your name and contact details for a confidential discussion. Please ensure your email is titled "Reasonable Adjustments Request".

Aboriginal and Torres Strait Islander Applicants
We aspire to be the University of choice for Indigenous Australians, with unprecedented investment to attract, nurture, and retain Aboriginal and Torres Strait Islander students and staff. Tangible support through a range of programs and initiatives will ensure that you personally succeed and flourish while at the University of Melbourne.

For further information, including our 2023-2027 Indigenous strategy please visit -https://about.unimelb.edu.au/reconciliation/murmuk-djerring

Join Us!
If you feel this role is right for you, please apply with the following documents:

• Resume
• Cover Letter outlining your interest and experience

Please note that you are not required to respond to the selection criteria in the Position Description.

If you have any questions regarding the recruitment process, please feel free to contact Susan via email at [email protected] , ensuring that you include the Position Number and the Job Title as the subject. Please do not share your application to this email address.

Applications close: Sunday 25th February 2024 11:55 PM Australian Eastern Daylight Time (AEDT)

Position Description